← The UX Guide Vol. 1: Luxury Ecommerce
retail · Shopify ·
Watches of Switzerland
British retailer of luxury watches, listed in London and trading in the United States as well. It owns the Mappin & Webb and Goldsmiths chains and holds dealerships for the major Swiss brands.
The pages
desktop1440 x 900
mobile390 x 844
Palette
Surfaces, by share of painted area
46.6%
22.4%
11.1%
9.7%
46.6%
#000000
page
22.4%
#ffffff
panels and cards
11.1%
#f2f2f2
panels and cards
9.7%
#f6f6f6
panels and cards
5.4%
#f9f7f4
panels and cards
4%
#111111
dark bands
Ink, by share of text set in it
37.2%
36.3%
13.3%
37.2%
#000000
body and headings
36.3%
#666666
emphasis
13.3%
#b8b8b8
secondary
5.6%
#f6f6f6
reversed on dark
5.5%
#ffffff
reversed on dark
2%
#e3e2e1
reversed on dark
Imagery, by share of the page it covers
20% photograph, the rest is surface
Typography
sans-serif · everything
Humanist
sans-serif · accent
Goudy Old Style
of all text on the page
86% sans-serif14% serif
The icon set
Ecommerce components, rebuilt to spec
Add to cart
- Type
- Helvetica 14px / 700
- Color
- rgb(255, 255, 255) on #117849, painted over #000000
- Shape
- 3.35544e+07px radius, 132 by 42px
- Label
- center, rebuild matched the photograph at 0.988