What is the GEO and Technical SEO growth plan?
It is our monthly engagement for businesses that want ongoing AI visibility work. GEO (Generative Engine Optimization) and Technical SEO are one practice in our hands, not two: same fundamentals, wider citation surface. The plan runs against four standing objectives every month: AI Visibility Enablement, content built for AI retrieval and training, feed and listing optimization (product feeds for ecommerce, Google Business Profile and trust signals for brick-and-mortar and professional services), and measurement and iteration with citation tracking across ChatGPT, Perplexity, Claude, and Gemini. It is the starting engagement for businesses bringing AI visibility work in-house for the first time. Organizations further along the AI channel growth curve get a scoped, more advanced engagement.
How much does a WISLR AI-friendly website cost?
It is one flat price: $3,500 for an AI-friendly website, whether that is a restaurant, a professional practice, or an online store. Every build is fixed-scope, so the number you see after the free 60-minute scoping call is the number you pay. Only larger or more complex builds (a large product catalog, multiple locations, or custom integrations) are scoped separately.
Do you offer financing or Buy Now Pay Later for the build?
Yes, financing is available on every WISLR project. Our Buy Now Pay Later option lets you spread the cost of the build over up to 12 monthly installments, so the site can ship now while the cash plan stretches across the months when the site is already paying for itself. We also offer milestone billing, where payments are tied to project gates (scope signed, staging live, site live) instead of calendar dates. We work with your cash flow, not against it: that is our signature advantage for small-business owners.
What does the free 60-minute scoping call cover?
We walk through your business, the pages you actually need, and the questions Toledo customers ask AI engines in your category. We audit your existing site if you have one, identify schema and content gaps, and lock the scope in writing. At the end of the call you walk away with the fixed-scope price, the timeline, the deliverables, and a clear yes or no on whether a WISLR build is the right fit. No pressure, no follow-on sales calls, no charge.
I've never had a website built before. Will I get lost in the process?
No. Most Toledo business owners we work with are bringing an AI-friendly site online for the first time. There is no agency in your past, no Slack workspace, no developer on retainer, and you do not need any of that to work with us. We meet you where you are, translate the jargon, walk through the choices in plain English, and stay on the phone until you feel confident. Our 30-day onboarding includes one-on-one walkthroughs so you finish the project knowing exactly what you own.
What does 'AI-friendly website' actually mean?
An AI-friendly website is one that ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews can crawl, parse, and confidently cite when answering a user's question. In practice that means three things baked into the build: clean indexable HTML (no JS gates AI bots can't render), strong structured data (LocalBusiness, FAQPage, Product, Review, Service schema), and content engineered for retrieval (direct-answer copy, definition pairs, FAQ structure, real category authority). Build all three in from day one and AI engines start treating your site as a canonical source instead of a dead end.
Do you only build for Toledo businesses?
No. WISLR is rooted in the Atlanta metro and builds AI-friendly websites for business owners in Toledo, across Northwest Ohio (Sylvania, Maumee, Perrysburg, Oregon, and Bowling Green), and around the country. We also run a full
Atlanta AI SEO agency practice for mid-to-enterprise brands that need broader strategy on top of the build. The Toledo page exists because we're transparent about where we work; the build quality is the same wherever the client sits.
I already have a website. Can you make it AI-friendly without a full rebuild?
Sometimes, depending on the platform and how the existing site is structured. If your foundation is salvageable (indexable HTML, a sane CMS, a coherent URL structure), we can layer schema, GEO content, and AEO architecture on top. If it's a heavy single-page JS app, a stale platform, or has accumulated years of redirect debt, a clean migration to an AI-ready build is usually faster and cheaper than retrofitting. We tell you which path makes more sense after a free audit.
How long does a build take and what does it cost?
Builds are scoped to the business, not a template. A small-business AI-friendly site (5 to 15 pages, schema baked in, GEO/AEO content for the core categories) often ships in less than 30 days. Larger builds with extensive product catalogs or multi-location structure take longer. Pricing is fixed-scope per project and shared after a free 60-minute scoping call, so you know the number before you commit.
Do you handle the migration from my old site so I don't lose rankings?
Yes, that's most of the work on a rebuild. We audit your current site, map content into the new architecture, preserve and upgrade schema, build a complete 301 redirect map, validate indexability post-launch, and watch for crawl issues for 30 to 60 days after go-live. The rankings you came in with stay intact.
Can I really run the site myself if I'm not technical?
Yes, that's exactly what the DIY package is built around. The modern generation of AI editing tools lets a non-technical owner make real changes in plain English: 'add a new service page for teeth whitening with pricing and three FAQs,' 'swap the hero image and update the holiday hours,' 'add a new product variant.' The AI does the underlying code change, the schema stays correct, and the site stays AI-friendly. Our 30-day onboarding walks you through it on your actual site with your real content, and we leave you with a one-page operating cheat sheet for the changes you'll make most often.
What happens after launch?
You own the site outright either way. With the managed package, we keep adding GEO content, refreshing FAQs, and running AI Channel Analytics in the background. With the DIY package, you run the day-to-day changes yourself with the AI editing tools and we're available on a quarterly tune-up cadence if you want a second set of eyes. AI Channel Analytics is optional on both paths so you can actually see who's reaching you from ChatGPT, Gemini, Perplexity, and AI Overviews.
