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← The UX Guide for Luxury Ecommerce Vol. 1

fashion · not disclosed ·

Thom Browne

The Thom Browne storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 50.2 percent of the page, typeset in ArialNarrow.

The pages

desktop1440 x 900

Thom Browne homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Thom Browne collection: all products on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: All Products
Thom Browne product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Thom Browne homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Thom Browne collection: all products on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: All Products
Thom Browne product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

99%
99% #ffffff page
0.6% #4c4c4c accent
0.3% #5c5d5f accent
0.2% #eaeaea secondary surface

Ink, by share of text set in it

86.9%
86.9% #222222 body and headings
6.7% #5c5d5f emphasis
6.2% #4c4c4c emphasis
0.2% #ffffff reversed on dark

Imagery, by share of the page it covers

50.2% photograph, the rest is surface

Typography

sans-serif · everything

ArialNarrow

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Add to cart
Type
ArialNarrow 12px / 400 / uppercase
Color
rgb(76, 76, 76) on rgba(0, 0, 0, 0)
Shape
0px radius, 0px padding, 36px tall
Width
191px as rendered
Product card
Grid
8 across, 316px wide
Image
0.75 : 1 crop, cover