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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · not disclosed ·

Sacai

Tokyo label founded in 1999 by Chitose Abe, whose method is the hybrid: two garment types spliced into one, such as a bomber grafted onto a trench. Its Nike work took the idea into sneakers.

The pages

desktop1440 x 900

Sacai homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Sacai collection: all on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: ALL
Sacai product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Sacai homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Sacai collection: all on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: ALL
Sacai product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

98.7%
98.7% #ffffff page
1.3% #000000 dark bands

Ink, by share of text set in it

90.6%
8.4%
90.6% #000000 body and headings
8.4% #939393 secondary
1% #ffffff reversed on dark

Imagery, by share of the page it covers

43.7% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
close
wishlist

Ecommerce components, rebuilt to spec

Sacai add to cart button photographed on its product page
photographed on sacai.jp
Add to cart
Type
Helvetica 14px / 700 / uppercase
Color
rgb(255, 255, 255) on #000000, painted over #ffffff
Shape
0px radius, 382 by 46px
Label
center, rebuild matched the photograph at 1
Product card
Grid
3 across, 554px wide
Image
0.73 : 1 crop, contain