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← The UX Guide for Luxury Ecommerce Vol. 1

fashion · not disclosed ·

Sacai

The Sacai storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 43.7 percent of the page, typeset in Helvetica.

The pages

desktop1440 x 900

Sacai homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Sacai collection: all on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: ALL
Sacai product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Sacai homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Sacai collection: all on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: ALL
Sacai product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

98.7%
98.7% #ffffff page
1.3% #000000 dark bands

Ink, by share of text set in it

90.6%
8.4%
90.6% #000000 body and headings
8.4% #939393 secondary
1% #ffffff reversed on dark

Imagery, by share of the page it covers

43.7% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Product card
Grid
3 across, 554px wide
Image
0.73 : 1 crop, contain