← The UX Guide for Luxury Ecommerce Vol. 1
fashion · not disclosed ·
Sacai
The Sacai storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 43.7 percent of the page, typeset in Helvetica.
The pages
Palette
Surfaces, by share of painted area
98.7%
98.7%
#ffffff
page
1.3%
#000000
dark bands
Ink, by share of text set in it
90.6%
8.4%
90.6%
#000000
body and headings
8.4%
#939393
secondary
1%
#ffffff
reversed on dark
Imagery, by share of the page it covers
43.7% photograph, the rest is surface
Typography
sans-serif · everything
Helvetica
of all text on the page
100% sans-serif
Ecommerce components, rebuilt to spec
Product card
- Grid
- 3 across, 554px wide
- Image
- 0.73 : 1 crop, contain