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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · not disclosed ·

Rick Owens

Label the American designer of the same name founded in Los Angeles in the 1990s and now runs from Paris. Draped dark clothing, elongated silhouettes and heavy sneakers are its constants.

The pages

desktop1440 x 900

Rick Owens homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Rick Owens collection: all products on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: All products
Rick Owens product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Rick Owens homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Rick Owens collection: all products on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: All products
Rick Owens product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

99.2%
99.2% #ffffff page
0.4% #000000 dark bands
0.4% #8a8a8a accent

Ink, by share of text set in it

53.8%
24.7%
21.5%
53.8% #000000 body and headings
24.7% #8a8a8a secondary
21.5% #ffffff reversed on dark

Typography

sans-serif · everything

Gotham Book

sans-serif · accent

Gotham Medium

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
close

Ecommerce components, rebuilt to spec

Rick Owens add to cart button photographed on its product page
photographed on rickowens.eu
Add to cart
Type
Gotham Medium 11px / 400 / 0.88px tracking / uppercase
Color
rgb(255, 255, 255) on #898989, painted over #ffffff
Shape
2px radius, 360 by 48px
Label
between, rebuild matched the photograph at 0.969
Product card
Grid
6 across, 464px wide
Image
0.75 : 1 crop, fill