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← The UX Guide for Luxury Ecommerce Vol. 1

fashion · not disclosed ·

Rick Owens

The Rick Owens storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, typeset in Gotham Book, Gotham Medium.

The pages

desktop1440 x 900

Rick Owens homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Rick Owens collection: all products on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: All products
Rick Owens product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Rick Owens homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Rick Owens collection: all products on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: All products
Rick Owens product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

99.2%
99.2% #ffffff page
0.4% #000000 dark bands
0.4% #8a8a8a accent

Ink, by share of text set in it

53.8%
24.7%
21.5%
53.8% #000000 body and headings
24.7% #8a8a8a secondary
21.5% #ffffff reversed on dark

Typography

sans-serif · everything

Gotham Book

sans-serif · accent

Gotham Medium

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Product card
Grid
6 across, 464px wide
Image
0.75 : 1 crop, fill