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← The UX Guide for Luxury Ecommerce Vol. 1

lifestyle · not disclosed ·

Purdey

The Purdey storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 8.6 percent of the page, typeset in Helvetica Neue, Hoefler Text.

The pages

desktop1440 x 900

Purdey homepage on desktop, not disclosed luxury lifestyle storefront captured at 1440 x 900
Homepage
Purdey collection: pre-owned guns & rifles for sale on desktop, not disclosed luxury lifestyle storefront captured at 1440 x 900
Collection: Pre-Owned Guns & Rifles For Sale
Purdey product page on desktop, not disclosed luxury lifestyle storefront captured at 1440 x 900
Product page

mobile390 x 844

Purdey homepage on mobile, not disclosed luxury lifestyle storefront captured at 390 x 844
Homepage
Purdey collection: pre-owned guns & rifles for sale on mobile, not disclosed luxury lifestyle storefront captured at 390 x 844
Collection: Pre-Owned Guns & Rifles For Sale
Purdey product page on mobile, not disclosed luxury lifestyle storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

90.1%
9.2%
90.1% #ffffff page
9.2% #723a44 secondary surface
0.7% #7b2631 secondary surface

Ink, by share of text set in it

72.4%
24.5%
72.4% #000000 body and headings
24.5% #ffffff reversed on dark
3.1% #7b2631 emphasis

Imagery, by share of the page it covers

8.6% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica Neue

sans-serif · accent

Hoefler Text

of all text on the page

100% sans-serif