← The UX Guide for Luxury Ecommerce Vol. 1
leather goods · not disclosed ·
Moynat
The Moynat storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 65 percent of the page, typeset in Metropolis.
The pages
Palette
Surfaces, by share of painted area
88%
11.8%
88%
#fbf9f7
page
11.8%
#f4f1ee
panels and cards
Ink, by share of text set in it
78.5%
16.2%
78.5%
#453e41
body and headings
16.2%
#929292
secondary
4.1%
#ffffff
reversed on dark
1.1%
#7d7d7d
secondary
Imagery, by share of the page it covers
65% photograph, the rest is surface
Typography
sans-serif · everything
Metropolis
of all text on the page
100% sans-serif
Ecommerce components, rebuilt to spec
Product card
- Grid
- 4 across, 353px wide
- Image
- 0.85 : 1 crop, fill