Skip to main content

← The UX Guide for Luxury Ecommerce Vol. 1

beauty · Shopify ·

Lab Series

The Lab Series storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 9.7 percent of the page, typeset in Helvetica Neue.

The pages

desktop1440 x 900

Lab Series homepage on desktop, Shopify luxury beauty storefront captured at 1440 x 900
Homepage
Lab Series collection: all skincare on desktop, Shopify luxury beauty storefront captured at 1440 x 900
Collection: ALL SKINCARE
Lab Series product page on desktop, Shopify luxury beauty storefront captured at 1440 x 900
Product page

mobile390 x 844

Lab Series homepage on mobile, Shopify luxury beauty storefront captured at 390 x 844
Homepage
Lab Series collection: all skincare on mobile, Shopify luxury beauty storefront captured at 390 x 844
Collection: ALL SKINCARE
Lab Series product page on mobile, Shopify luxury beauty storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

95%
95% #ffffff page
3.5% #111111 dark bands
1.1% #f6f6f6 panels and cards
0.4% #212121 dark bands

Ink, by share of text set in it

72%
14.6%
10.3%
72% #111111 body and headings
14.6% #ffffff reversed on dark
10.3% #000000 emphasis
2.2% #4b4f54 emphasis
0.9% #212121 emphasis

Imagery, by share of the page it covers

9.7% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica Neue

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Add to cart
Type
Helvetica Neue 14px / 700 / -0.3px tracking / uppercase
Color
rgb(255, 255, 255) on rgb(17, 17, 17)
Shape
0px radius, 16px 32px padding, 48px tall
Width
288px as rendered
NEW CLEAR LS DEEP PORE PURIFYING
NEW CLEAR LS DEEP PORE PURIFYING
NEW CLEAR LS DEEP PORE PURIFYING
Product card
Grid
1 across, 250px wide
Image
1 : 1 crop, cover
Line 1
14px / 700 / uppercase, rgb(17, 17, 17)