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← The UX Guide for Luxury Ecommerce Vol. 1

fashion · not disclosed ·

Khaite

The Khaite storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 24.2 percent of the page, typeset in Fakt Pro, ITC Galliard.

The pages

desktop1440 x 900

Khaite homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Khaite collection: accessories on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: Accessories
Khaite product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Khaite homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Khaite collection: accessories on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: Accessories
Khaite product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

65.5%
34.5%
65.5% #ffffff page
34.5% #000000 dark bands

Ink, by share of text set in it

84.4%
9.6%
84.4% #000000 body and headings
9.6% #757575 secondary
2.8% #ffffff reversed on dark
1.9% #222222 emphasis
1.3% #6b6b6b secondary

Imagery, by share of the page it covers

24.2% photograph, the rest is surface

Typography

sans-serif · everything

Fakt Pro

sans-serif · accent

ITC Galliard

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Add to cart
Type
Fakt Pro 14px / 400 / capitalize
Color
rgb(255, 255, 255) on rgb(0, 0, 0)
Shape
0px radius, 13px 24px padding, 42px tall
Width
400px as rendered
Product card
Grid
8 across, 321px wide
Image
0.71 : 1 crop, cover