← The UX Guide Vol. 1: Luxury Ecommerce
fashion · Shopify ·
Dries Van Noten
Belgian designer Dries Van Noten started his label in Antwerp in 1986 as one of the Antwerp Six, working in printed textiles and layered tailoring. He stepped back from designing in 2024.
The pages
desktop1440 x 900
mobile390 x 844
Palette
Surfaces, by share of painted area
99.1%
99.1%
#ffffff
page
0.9%
#201d1d
dark bands
Ink, by share of text set in it
84.8%
8.5%
84.8%
#231f20
body and headings
8.5%
#ffffff
reversed on dark
5.4%
#000000
emphasis
1.3%
#777777
secondary
Imagery, by share of the page it covers
28.3% photograph, the rest is surface
Typography
sans-serif · everything
Akzidenz-Grotesk-Pro
sans-serif · accent
DVN
of all text on the page
82% sans-serif18% serif
The icon set
Ecommerce components, rebuilt to spec
Add to cart
- Type
- Akzidenz-Grotesk-Pro 11px / 500 / 1.1px tracking / uppercase
- Color
- rgb(255, 255, 255) on #1e1d1b, painted over #ffffff
- Shape
- 0px radius, 408 by 50px
- Label
- between, rebuild matched the photograph at 0.979
Product card
- Grid
- 46 across, 326px wide
Size and color
34
36
38
40
42
44
Size selector
- Control
- div cells, 6 values
- Label
- Size
- Type
- Akzidenz-Grotesk-Pro 10px / 400
- Cell
- 27 by 27px, 16px apart
- Chosen
- no computed difference between chosen and unchosen
- On load
- one is already chosen