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← The UX Guide Vol. 1: Luxury Ecommerce

beauty · not disclosed ·

Creed Boutique

Creed began in London in 1760 as a tailoring house and later turned to perfume, building its name on fragrances such as Green Irish Tweed and Aventus. Kering acquired the house in 2023.

The pages

desktop1440 x 900

Creed Boutique homepage on desktop, not disclosed luxury beauty storefront captured at 1440 x 900
Homepage
Creed Boutique collection: all fragrance gifts on desktop, not disclosed luxury beauty storefront captured at 1440 x 900
Collection: All Fragrance Gifts
Creed Boutique product page on desktop, not disclosed luxury beauty storefront captured at 1440 x 900
Product page

mobile390 x 844

Creed Boutique homepage on mobile, not disclosed luxury beauty storefront captured at 390 x 844
Homepage
Creed Boutique collection: all fragrance gifts on mobile, not disclosed luxury beauty storefront captured at 390 x 844
Collection: All Fragrance Gifts
Creed Boutique product page on mobile, not disclosed luxury beauty storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

93.3%
93.3% #ffffff page
6.1% #1c1c1c dark bands
0.3% #000000 dark bands
0.2% #b8b8b8 accent

Ink, by share of text set in it

28.1%
22.8%
20.5%
15.2%
28.1% #1c1c1c body and headings
22.8% #b8b8b8 secondary
20.5% #595959 emphasis
15.2% #ffffff reversed on dark
7.1% #000000 emphasis
6.3% #8c700e secondary

Imagery, by share of the page it covers

10.4% photograph, the rest is surface

Typography

sans-serif · everything

Suisse Intl

sans-serif · accent

Suisse Works

of all text on the page

84% sans-serif16% serif

The icon set

cart
search
menu
close

Ecommerce components, rebuilt to spec

Creed Boutique add to cart button photographed on its product page
photographed on creedboutique.com
Add to cart
Type
Suisse Intl 14px / 400 / 0.2px tracking
Color
rgb(255, 255, 255) on #1c1b1c, painted over #ffffff
Shape
0px radius, 507 by 48px
Label
between, rebuild matched the photograph at 0.903
Monogrammed Medallion
Love in White Sample
Green Irish Tweed Sample
Product card
Grid
7 across, 443px wide
Image
0.8 : 1 crop, cover
Line 1
12px / 400, rgb(0, 0, 0)