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← The UX Guide for Luxury Ecommerce Vol. 1

eyewear · Shopify ·

Carrera Eyewear

The Carrera Eyewear storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 12.6 percent of the page, typeset in Lato.

The pages

desktop1440 x 900

Carrera Eyewear homepage on desktop, Shopify luxury eyewear storefront captured at 1440 x 900
Homepage
Carrera Eyewear product page on desktop, Shopify luxury eyewear storefront captured at 1440 x 900
Product page

mobile390 x 844

Carrera Eyewear homepage on mobile, Shopify luxury eyewear storefront captured at 390 x 844
Homepage
Carrera Eyewear collection: all products on mobile, Shopify luxury eyewear storefront captured at 390 x 844
Collection: All products
Carrera Eyewear product page on mobile, Shopify luxury eyewear storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

100%
100% #ffffff page

Ink, by share of text set in it

61.1%
30.8%
61.1% #000000 body and headings
30.8% #ffffff reversed on dark
5.1% #212121 emphasis
1.9% #646464 emphasis
1.1% #4d4d4d emphasis

Imagery, by share of the page it covers

12.6% photograph, the rest is surface

Typography

sans-serif · everything

Lato

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Add to cart
Type
Lato 14px / 500 / 0.35px tracking
Color
rgb(255, 255, 255) on rgb(0, 0, 0)
Shape
0px radius, 9px 16.2px padding, 45px tall
Width
420px as rendered
Product card
Grid
8 across, 371px wide
Image
1 : 1 crop, cover