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← The UX Guide Vol. 1: Luxury Ecommerce

leather goods · Shopify ·

Bennett Winch

British bag maker run from a London studio by Robin Bennett and Robin Winch, whose signature S.C. Holdall combines a suit carrier and a duffel in one bag made in England.

The pages

desktop1440 x 900

Bennett Winch homepage on desktop, Shopify luxury leather goods storefront captured at 1440 x 900
Homepage
Bennett Winch collection: the full collection on desktop, Shopify luxury leather goods storefront captured at 1440 x 900
Collection: The Full Collection
Bennett Winch product page on desktop, Shopify luxury leather goods storefront captured at 1440 x 900
Product page

mobile390 x 844

Bennett Winch homepage on mobile, Shopify luxury leather goods storefront captured at 390 x 844
Homepage
Bennett Winch collection: the full collection on mobile, Shopify luxury leather goods storefront captured at 390 x 844
Collection: The Full Collection
Bennett Winch product page on mobile, Shopify luxury leather goods storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

93.5%
93.5% #ffffff page
4.2% #000000 dark bands
1.8% #ebebeb panels and cards
0.5% #231f20 dark bands

Ink, by share of text set in it

52.1%
29.7%
8.5%
8%
52.1% #000000 body and headings
29.7% #231f20 emphasis
8.5% #333232 emphasis
8% #ffffff reversed on dark
1.7% #212529 emphasis

Imagery, by share of the page it covers

18.9% photograph, the rest is surface

Typography

sans-serif · everything

baskerville-urw

sans-serif · accent

Montserrat

of all text on the page

67% serif33% sans-serif

The icon set

cart
search
account
menu

Ecommerce components, rebuilt to spec

Bennett Winch add to cart button photographed on its product page
photographed on bennettwinch.com
Add to cart
Type
Montserrat 14px / 500 / 1.4px tracking / uppercase
Color
rgb(255, 255, 255) on #000000, painted over #ffffff
Shape
0px radius, 418 by 44px
Label
center, rebuild matched the photograph at 1

The email sign up popup

Bennett Winch email sign up popup, centred centre, offering 10% off
Email capture
Placement
centred centre, 533 x 651
Asks for
email
Offers
10% off
Shown on
desktop only
Dismissible
no close control found