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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · Shopify ·

Balmain

Founded in Paris in 1945 by Pierre Balmain and now owned by the Qatari group Mayhoola, the couture house was known first for structured evening wear and later for sharp shouldered ready to wear.

The pages

desktop1440 x 900

Balmain homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Homepage
Balmain collection: collection on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Collection: Collection
Balmain product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Balmain homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844
Homepage
Balmain collection: collection on mobile, Shopify luxury fashion storefront captured at 390 x 844
Collection: Collection
Balmain product page on mobile, Shopify luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

100%
100% #ffffff page

Ink, by share of text set in it

100%
100% #000000 body and headings

Imagery, by share of the page it covers

20.1% photograph, the rest is surface

Typography

sans-serif · everything

Arial

sans-serif · accent

Balmain Sans

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu

Ecommerce components, rebuilt to spec

Balmain add to cart button photographed on its product page
photographed on balmain.com
Add to cart
Type
Balmain Sans 12px / 500 / uppercase
Color
rgb(0, 0, 0) on #fefefe, painted over #ffffff
Shape
0px radius, 320 by 40px
Label
between, rebuild matched the photograph at 0.979
Product card
Grid
8 across, 355px wide
Image
0.75 : 1 crop, cover

Size and color

S/M LXL
Size selector
Control
buttons, 2 values
Label
Taille
Type
Arial 12px / 400
Cell
21 by 14px, 10px apart
Chosen
nothing marked as chosen
On load
nothing is chosen