Skip to main content

← The UX Guide Vol. 1: Luxury Ecommerce

jewelry · Shopify ·

Aurelie Bidermann

Paris jewelry house opened by its namesake designer in 2004 in Saint-Germain-des-Prés, working across costume and fine jewelry with bold volumes, strong color and travel motifs.

The pages

desktop1440 x 900

Aurelie Bidermann homepage on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Homepage
Aurelie Bidermann collection: automne-hiver 26/27 on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Collection: Automne-Hiver 26/27
Aurelie Bidermann product page on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Product page

mobile390 x 844

Aurelie Bidermann homepage on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Homepage
Aurelie Bidermann collection: automne-hiver 26/27 on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Collection: Automne-Hiver 26/27
Aurelie Bidermann product page on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

97.6%
97.6% #ffffff page
2.4% #ff3300 accent

Ink, by share of text set in it

76.2%
14.3%
76.2% #000000 body and headings
14.3% #ffffff reversed on dark
7.7% #ff3300 emphasis
1.1% #9a9a9a secondary
0.3% #333333 emphasis
0.3% #1a1a1a emphasis

Imagery, by share of the page it covers

40.1% photograph, the rest is surface

Typography

sans-serif · everything

Sackers Gothic Std

of all text on the page

100% sans-serif

The icon set

search
account
menu
close

Ecommerce components, rebuilt to spec

Aurelie Bidermann add to cart button photographed on its product page
photographed on aureliebidermann.com
Add to cart
Type
Sackers Gothic Std 12px / 400 / uppercase
Color
rgb(255, 255, 255) on #fe9880, painted over #ffffff
Shape
0px radius, 400 by 34px
Label
center, rebuild matched the photograph at 0.979
Product card
Grid
4 across, 328px wide
Image
0.67 : 1 crop, cover

The email sign up popup

Aurelie Bidermann email sign up popup, lower right
Email capture
Placement
lower right, 410 x 500
Asks for
email
Offers
nothing named
Shown on
both
Dismissible
no close control found