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← The UX Guide Vol. 1: Luxury Ecommerce

eyewear · Shopify ·

Arnette

Sunglasses brand started in Southern California in 1992 with roots in surf and skate culture, bought by Luxottica at the end of the 1990s and still sold under EssilorLuxottica.

The pages

desktop1440 x 900

Arnette homepage on desktop, Shopify luxury eyewear storefront captured at 1440 x 900
Homepage
Arnette collection: prescription on desktop, Shopify luxury eyewear storefront captured at 1440 x 900
Collection: Prescription
Arnette product page on desktop, Shopify luxury eyewear storefront captured at 1440 x 900
Product page

mobile390 x 844

Arnette homepage on mobile, Shopify luxury eyewear storefront captured at 390 x 844
Homepage
Arnette collection: prescription on mobile, Shopify luxury eyewear storefront captured at 390 x 844
Collection: Prescription
Arnette product page on mobile, Shopify luxury eyewear storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

91.5%
91.5% #ebe9e4 page
5.4% #94fa66 secondary surface
3.1% #000000 dark bands

Ink, by share of text set in it

68.5%
31.4%
68.5% #000000 body and headings
31.4% #ffffff reversed on dark

Imagery, by share of the page it covers

11.8% photograph, the rest is surface

Typography

sans-serif · everything

Neue Haas Unica Pro

sans-serif · accent

Assistant

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
close
wishlist

Ecommerce components, rebuilt to spec

Arnette add to cart button photographed on its product page
photographed on arnette.com
Add to cart
Type
Neue Haas Unica Pro 14px / 400 / uppercase
Color
rgb(0, 0, 0) on #93fa65, painted over #eae9e4
Shape
999px radius, 400 by 40px
Label
center, rebuild matched the photograph at 0.995
Product card
Grid
2 across, 353px wide
Image
2 : 1 crop, contain

The email sign up popup

Arnette email sign up popup, centred centre
Email capture
Placement
centred centre, 431 x 336
Asks for
email
Offers
nothing named
Shown on
both
Dismissible
no close control found