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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · Shopify ·

Area

Downtown New York label founded in 2014 by Beckett Fogg and Piotrek Panszczyk, known for crystal-encrusted eveningwear and for treating rhinestones and hardware as structure.

The pages

desktop1440 x 900

Area homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Homepage
Area collection: $250 to $500 on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Collection: $250 to $500
Area product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Area homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844
Homepage
Area collection: $250 to $500 on mobile, Shopify luxury fashion storefront captured at 390 x 844
Collection: $250 to $500
Area product page on mobile, Shopify luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

90.7%
9.3%
90.7% #ffffff page
9.3% #000000 dark bands

Ink, by share of text set in it

98%
98% #000000 body and headings
1.9% #ffffff reversed on dark

Imagery, by share of the page it covers

38.4% photograph, the rest is surface

Typography

sans-serif · everything

The Future

of all text on the page

100% sans-serif

The icon set

search

Ecommerce components, rebuilt to spec

Area add to cart button photographed on its product page
photographed on area.nyc
Add to cart
Type
The Future 14px / 400
Color
rgb(0, 0, 0) on #fefefe, painted over #ffffff
Shape
0px radius, 350 by 52px
Label
center, rebuild matched the photograph at 0.998
Sequin Basketball Jersey Regular price $375
Knot T-Shirt Regular price $375
Knot T-Shirt Regular price $375
Product card
Grid
3 across, 456px wide
Image
0.67 : 1 crop, cover
Line 1
14px / 400, rgb(0, 0, 0)
Line 2
14px / 400, rgb(0, 0, 0)
Line 3
14px / 400, rgb(0, 0, 0)