← The UX Guide for Luxury Ecommerce Vol. 1
leather goods · Shopify ·
Anya Hindmarch
The Anya Hindmarch storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 6.8 percent of the page, typeset in Times New Roman, Arial.
The pages
Palette
Surfaces, by share of painted area
96%
96%
#ffffff
page
3.9%
#000000
dark bands
Ink, by share of text set in it
92.3%
92.3%
#2a2a2a
body and headings
5.2%
#fafafa
reversed on dark
1.2%
#666666
emphasis
0.8%
#4373a3
secondary
0.5%
#ffffff
reversed on dark
Imagery, by share of the page it covers
6.8% photograph, the rest is surface
Typography
serif · everything
Times New Roman
sans-serif · accent
Arial
of all text on the page
55% serif45% sans-serif