Skip to main content

← The UX Guide for Luxury Ecommerce Vol. 1

jewelry · Shopify ·

Anita Ko

The Anita Ko storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 11.8 percent of the page, typeset in Helvetica, Times New Roman.

The pages

desktop1440 x 900

Anita Ko homepage on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Homepage
Anita Ko collection: earrings on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Collection: Earrings
Anita Ko product page on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Product page

mobile390 x 844

Anita Ko homepage on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Homepage
Anita Ko collection: earrings on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Collection: Earrings
Anita Ko product page on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

87.1%
9.2%
87.1% #ffffff page
9.2% #fafafa panels and cards
2.6% #b43f69 accent
0.8% #0f0f0f dark bands
0.3% #111111 dark bands

Ink, by share of text set in it

86.5%
10.1%
86.5% #000000 body and headings
10.1% #1c1d1d emphasis
2.7% #ffffff reversed on dark
0.6% #cccccc secondary

Imagery, by share of the page it covers

11.8% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica

serif · accent

Times New Roman

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Add to cart
Type
Helvetica 13px / 700 / 3.9px tracking / uppercase
Color
rgb(255, 255, 255) on rgb(17, 17, 17)
Shape
0px radius, 13px 20px padding, 46px tall
Width
617px as rendered
SMALL BAMBOO HUGGIES WITH PEAR E $6,200.00
SMALL BAMBOO HUGGIES WITH PEAR E $6,200.00
SMALL BAMBOO HUGGIES WITH PEAR E $6,200.00
Product card
Grid
4 across, 320px wide
Line 1
10px / 700 / uppercase, rgb(0, 0, 0)
Line 2
11.9px / 700, rgb(28, 29, 29)