← The UX Guide Vol. 1: Luxury Ecommerce
footwear · Shopify ·
Amina Muaddi
Shoe designer of Jordanian and Romanian descent whose label, launched in 2018, is identified with the flared stiletto heel and with crystal-strapped sandals made in Italy.
The pages
desktop1440 x 900
mobile390 x 844
Palette
Surfaces, by share of painted area
98.2%
98.2%
#ffffff
page
1.1%
#000000
dark bands
0.6%
#141414
dark bands
Ink, by share of text set in it
57.9%
17.6%
13.1%
9.9%
57.9%
#141414
body and headings
17.6%
#757575
secondary
13.1%
#ffffff
reversed on dark
9.9%
#121212
emphasis
1.5%
#000000
emphasis
Imagery, by share of the page it covers
51.7% photograph, the rest is surface
Typography
sans-serif · everything
Amina
of all text on the page
100% sans-serif
The icon set
Ecommerce components, rebuilt to spec
Add to cart
- Type
- Amina 13px / 400 / 0.65px tracking / uppercase
- Color
- rgb(255, 255, 255) on #131313, painted over #ffffff
- Shape
- 0px radius, 360 by 49px
- Label
- center, rebuild matched the photograph at 0.969
Size and color
35
35.5
36
36.5
37
37.5
38
38.5
39
39.5
40
40.5
Size selector
- Control
- radio list with text labels, 17 values
- Label
- Size
- Type
- Amina 13px / 400
- Cell
- 31 by 19px, 4px apart
- Chosen
- 1px underline, #121212
- On load
- one is already chosen
Color selector
- Control
- links to sibling products, 5 swatches
- Swatch
- tall rectangle, 48 by 75px, 1px apart
- Chosen
- 1px underline, #000000