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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · not disclosed ·

Ami Paris

Paris label founded in 2011 by Alexandre Mattiussi, who designed at Dior and Givenchy first. Its heart-and-A logo, the Ami de Coeur, sits on much of the everyday ready-to-wear.

The pages

desktop1440 x 900

Ami Paris homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Ami Paris collection: collection homme on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: Collection Homme
Ami Paris product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Ami Paris homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Ami Paris collection: collection homme on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: Collection Homme
Ami Paris product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

92.5%
92.5% #fbf9f4 page
7.5% #000000 dark bands

Ink, by share of text set in it

81.2%
15.1%
81.2% #000000 body and headings
15.1% #6d6b66 secondary
2.3% #ffffff reversed on dark
0.7% #7e7d7a secondary
0.6% #767676 secondary

Imagery, by share of the page it covers

40% photograph, the rest is surface

Typography

sans-serif · everything

miera

sans-serif · accent

ui-sans-serif

of all text on the page

100% sans-serif

The icon set

Cart
cart
Glass
search
Account
account
Burger
menu
Close
close
Heart
wishlist

Ecommerce components, rebuilt to spec

Ami Paris add to cart button photographed on its product page
photographed on amiparis.com
Add to cart
Type
miera 12px / 700 / 0.24px tracking / uppercase
Color
rgb(255, 255, 255) on #000000, painted over #faf9f4
Shape
0px radius, 395 by 44px
Label
between, rebuild matched the photograph at 0.99
Jean noir coupe tapered en coton 170€ EUR Add to wishlist
Pantalon noir coupe wide taille haute en laine 170€ EUR Add to wishlist
Pantalon gris coupe carotte taille haute en laine 170€ EUR Add to wishlist
Product card
Grid
3 across, 475px wide
Image
0.8 : 1 crop, fill
Line 1
12px / 400 / uppercase, rgb(0, 0, 0)
Line 2
12px / 700 / uppercase, rgb(0, 0, 0)
Line 3
14px / 400 / uppercase, rgb(255, 69, 0)