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← The UX Guide for Luxury Ecommerce Vol. 1

fashion · Shopify ·

Alberta Ferretti

The Alberta Ferretti storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 18.2 percent of the page, typeset in Outfit.

The pages

desktop1440 x 900

Alberta Ferretti homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Homepage
Alberta Ferretti collection: f&f2025 on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Collection: F&F2025
Alberta Ferretti product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Alberta Ferretti homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844
Homepage
Alberta Ferretti collection: f&f2025 on mobile, Shopify luxury fashion storefront captured at 390 x 844
Collection: F&F2025
Alberta Ferretti product page on mobile, Shopify luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

96.8%
96.8% #ffffff page
1.5% #f6f6f6 panels and cards
1% #f2f2f2 panels and cards
0.7% #222222 dark bands

Ink, by share of text set in it

57.8%
27.7%
57.8% #000000 body and headings
27.7% #222222 emphasis
7.3% #5d6061 emphasis
4.4% #212121 emphasis
2.8% #ffffff reversed on dark

Imagery, by share of the page it covers

18.2% photograph, the rest is surface

Typography

sans-serif · everything

Outfit

of all text on the page

100% sans-serif

Ecommerce components, rebuilt to spec

Product card
Grid
3 across, 316px wide
Image
0.8 : 1 crop, fill