← The UX Guide for Luxury Ecommerce Vol. 1
fashion · Shopify ·
Agolde
The Agolde storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 20.6 percent of the page, typeset in trade-gothic-next.
The pages
Palette
Surfaces, by share of painted area
65.4%
31.5%
65.4%
#ffffff
page
31.5%
#1c1b1b
dark bands
1.5%
#f1f1ef
panels and cards
1.4%
#231f20
dark bands
0.2%
#f5f6f6
panels and cards
Ink, by share of text set in it
68.1%
22.4%
9.4%
68.1%
#1c1b1b
body and headings
22.4%
#ffffff
reversed on dark
9.4%
#6a6a6a
secondary
Imagery, by share of the page it covers
20.6% photograph, the rest is surface
Typography
sans-serif · everything
trade-gothic-next
of all text on the page
100% sans-serif
Ecommerce components, rebuilt to spec
Add to cart
- Type
- trade-gothic-next 15px / 400 / 1px tracking
- Color
- rgb(255, 255, 255) on rgb(28, 27, 27)
- Shape
- 0px radius, 0px 30px padding, 49px tall
- Width
- 350px as rendered