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← The UX Guide for Luxury Ecommerce Vol. 1

fashion · Shopify ·

Adam Lippes

The Adam Lippes storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 16.1 percent of the page, typeset in Optima, Source Sans 3.

The pages

desktop1440 x 900

Adam Lippes homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Homepage
Adam Lippes collection: all products on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Collection: All Products
Adam Lippes product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Adam Lippes homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844
Homepage
Adam Lippes collection: all products on mobile, Shopify luxury fashion storefront captured at 390 x 844
Collection: All Products
Adam Lippes product page on mobile, Shopify luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

99.6%
99.6% #fefcf8 page
0.3% #000000 dark bands

Ink, by share of text set in it

94.5%
94.5% #000000 body and headings
2.8% #fefcf8 reversed on dark
1.6% #ffffff reversed on dark
0.6% #2f2f2f emphasis
0.5% #121212 emphasis

Imagery, by share of the page it covers

16.1% photograph, the rest is surface

Typography

sans-serif · everything

Optima

sans-serif · accent

Source Sans 3

of all text on the page

100% sans-serif