← The UX Guide for Luxury Ecommerce Vol. 1
fashion · Shopify ·
16Arlington
The 16Arlington storefront measured page by page: homepage, collection and product at desktop and mobile, every color weighted by the share of the page it paints, with photography covering 44.9 percent of the page, typeset in Ivory Mono, Life.
The pages
Palette
Surfaces, by share of painted area
99.6%
99.6%
#ffffff
page
0.4%
#2d2d2d
secondary surface
Ink, by share of text set in it
94.5%
94.5%
#2d2d2d
body and headings
3.5%
#ffffff
reversed on dark
2%
#8e8e8e
secondary
Imagery, by share of the page it covers
44.9% photograph, the rest is surface
Typography
sans-serif · everything
Ivory Mono
sans-serif · accent
Life
of all text on the page
100% sans-serif
Ecommerce components, rebuilt to spec
Product card
- Grid
- 4 across, 338px wide
- Image
- 0.8 : 1 crop, cover