10 of 49 tools in the directory

Keyword Research Tools

10 SEO and AI visibility tools that offer keyword research, compared on pricing, ratings and integrations.

Tools

10

SEO

10

AI visibility

0

Rated on Capterra

10

Capterra reviews

4,742

Free versions

8

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Showing all 10 tools

1. 

   Semrush

   SEO

   ★4.6 (2,326 Capterra reviews) / From $139.95 a month / Free version / 120 listed features

   • All-in-one suite
   • Rank tracking
   • Backlink analysis
   • Keyword research
   • Site audit
   • +1 more
2. 

   Ahrefs

   SEO

   ★4.7 (585 Capterra reviews) / From $29 a month / Free version / 32 listed features

   • All-in-one suite
   • Backlink analysis
   • Keyword research
   • Rank tracking
   • Site audit
   • +1 more
3. 

   Surfer

   SEO

   ★4.9 (422 Capterra reviews) / From $49 a month / Free trial / 35 listed features

   • Content optimization
   • Keyword research
4. 

   Moz Pro

   SEO

   ★4.5 (350 Capterra reviews) / From $49 a month / Free version / 38 listed features

   • All-in-one suite
   • Keyword research
   • Backlink analysis
   • Rank tracking
   • Site audit
5. 

   SE Ranking

   SEO

   ★4.7 (297 Capterra reviews) / From $103.2 a month / Free trial / 90 listed features

   • All-in-one suite
   • Rank tracking
   • Keyword research
   • Site audit
   • Backlink analysis
6. 

   Similarweb

   SEO

   ★4.6 (261 Capterra reviews) / From $125 a month / Free version / 80 listed features

   • Competitor research
   • Keyword research
7. 

   Serpstat

   SEO

   ★4.7 (171 Capterra reviews) / From $69 a month / Free version / 48 listed features

   • All-in-one suite
   • Keyword research
   • Rank tracking
   • Backlink analysis
8. 

   SpyFu

   SEO

   ★4.4 (145 Capterra reviews) / From $39 a month / Free version / 13 listed features

   • Competitor research
   • Keyword research
9. 

   Ubersuggest

   SEO

   ★4.4 (93 Capterra reviews) / From $29 a month / Free version / 11 listed features

   • Keyword research
   • Site audit
10. 

    Mangools

    SEO

    ★4.8 (92 Capterra reviews) / From $29.9 a month / Free version / 22 listed features

    • Keyword research
    • Rank tracking
    • Backlink analysis

Related lists

Other tool types

• Rank tracking 17
• Site audit 13
• AI visibility tracking 12
• All-in-one suite 11
• Enterprise platform 10
• Backlink analysis 8
• Content optimization 8
• Crawler 7
• Log file analysis 4
• AI crawler analytics 3
• Competitor research 3
• CMS plugin 2
• First-party data 1
• Search Console analytics 1

By category

• SEO tools 39
• AI visibility tools 10
• Every tool in the directory 49

WISLR does not rank, score or endorse the tools in this directory, and a profile here does not establish a commercial relationship between WISLR and any vendor. Ratings, review counts, sub-ratings, feature counts and integration lists are Capterra's, as published on September 3, 2026. Prices are the vendors' own published figures on the same date and change without notice. Some of these tools are in WISLR's own stack, which has no bearing on which tools are listed or how they are presented.